Scheduled for launch in mid-2012, the Project CAP Consumer Portal will address the insurance customer’s collective desire for knowledge, choice, and comprehensive service. While some other online options may also offer consumer research and rate comparisons, none present the unique combination of benefits that will be available here. Aside from the ability to evaluate dozens of insurance companies, the opportunity to select an independent agent who will advocate on their behalf is an advantage most consumers will find irresistible.
Every agency participating in the new Consumer Portal will receive an online profile visible to all visitors to showcase your key producers and all the benefits they provide. Whether consumers choose to request an online quote or not, they’ll always have the option of reaching out to your agency for assistance in determining or completing the right coverage.
Although initial online quoting services will focus on personal auto insurance, information regarding homeowners and other personal lines coverage will be represented and agencies receiving prospect referrals through the Portal may discuss and address these other concerns offline. To help ensure effective conversion, all Portal prospects will be delivered and managed through each participating agency’s Project CAP dashboard.
Perhaps best of all, basic participation in the Project CAP Consumer Portal is free to members of IIABA with a nominal fee for each agency prospect received. Participation in the Portal also includes free enrollment in our Bronze agency marketing package and discounted rates for the new Trusted Choice® Mobile App.
If you would like Project CAP to present at your next association event, 