Join the Cause to Connect with Online Consumers and Recapture the Personal Lines Market.
Created through an alliance of the IIABA, Trusted Choice®, State Associations and key insurance carriers, Project CAP is a powerful industry initiative with the vision and resources to recapture and expand the independent agent’s share of the personal lines insurance market.
We believe if we can expand the independent agent’s visibility to online consumers, enhance the online consumer’s appreciation of the independent agent’s unique value proposition, and advance the independent agent’s expertise in online consumer marketing, then we can reverse migration away from the IA channel and reclaim dominant market share.
For more information on all of our programs, please visit www.projectcapmarketing.com.
We look forward to working with you.
If you would like Project CAP to present at your next association event, 